This is a sponsored post written by me on behalf of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson
In the past couple of weeks, I have been reading Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers and have learned tremendously on what marketing tactics to implement on my customers. Though I am still halfway through the book, I already have a better idea of what my dream customers look like. I’ve been posting regularly on Linkedin and Twitter with the 30-Day Challenge on sharing my results and thoughts about my experience with each day’s challenge task.
The biggest problem that most entrepreneurs have isn’t creating an amazing product or service. It’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you. Traffic Secrets emphasizes the importance to be more obsessed with your customers than with your physical product or service you’re providing, which is amazing advice that I will surely take home.
In his book, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Russell shares how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.
I run a small online business where I sell digital presets and I also run a few social media accounts as a full-time influencer. Though I’m still in the very early stages of entrepreneurship, I really want to spend the year 2020 to educate myself more on the necessary knowledge and information to run an e-commerce site for selling physical goods. I’ve studied from a number of marketing gurus on YouTube; however, I find the quality of information that Russell Brunson shares in this book to be much more valuable than the free information I’ve found online.
Traffic Secrets goes into detail on how to identify your Dream 100 Customers with a number of exercises. Russell covers how our customers are generally trying to move away from pain or towards pleasure and that generally, the three categories of desire that our customers fall into are health, wealth, and relationships. Every piece of good marketing has a hook, story, and offer. While a hook is an image, video, or headline that gets people to stop scrolling, a story is a thing that you show after you have people’s attention. An offer is typically, what they are going to get if they click the ad. If you can show customers what’s in it for them, you will find success in utilizing the strategies taught inside of Traffic Secrets. When we’re not seeing promising results with customer acquisitions, it’s because we need to create better hooks, tell better stories, and make better offers to solve our problems.
For those of my readers who are also running an online business, I highly recommend reading Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers to help identify who your customers really are and to amplify the traffic to your business.
